We all know the importance of having a well-structured website. But simply having the site up and running is not enough. Just like cars, websites require maintenance to operate appropriately. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity. Correctly keeping your site helps to ensure site security, increase the number of new visitors, boost returning traffic, and more. We’d love to share some of the main reasons why we believe it’s crucial to maintain your site.
It Improves Security
Security is the main reason that website maintenance is so important. Suppose your organization uses a Content Management System (CMS) like Drupal or WordPress. In that case, you will want to ensure your site keeps up with software patches and security updates. Failing to do so allows hackers to steal data from your site.
Improves Site Traffic
To provide searchers with the best quality content, search engines such as Google raise rankings for websites that are updated regularly. A higher ranking increases your site’s visibility, which increases the likelihood that your content appears when your target audiences search for relevant keywords. Updating your site with valuable information, fixing broken links, removing duplicate pages, and updating your content will help drive new and returning visitors.
A Better Visitor Experience
A well-maintained website helps promote your brand, work, and mission. Regularly updating your site with sharable content such as upcoming events, image galleries, and blogs gives your audience an idea about who you are and what you do. Engage with your audience by including actionable items such as a newsletter signup form and social media icons that link to your organization’s profile. Remove out-of-date information and conduct a site audit to track issues and errors on your site. Do this regularly to provide your visitors with the best possible user experience. Website maintenance is important for all organizations, both big and small. Regularly maintaining your site will improve performance and provide visitors with a safe and secure environment.
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