Search Engine Optimization


Search engine optimization, commonly known as SEO, is a digital marketing technique to help your website get listed on Google’s first search results pages. This technique can increase the chances of visitors viewing your website and clicking on it, ultimately resulting in more sales and profits.  With the help of on-site outreach, blog content, keywords, and backlinks, SEO can transform your website into a brand, product or service company.

In all our website packages, we do standard SEO Optimisation and install a plugin to help with the SEO automation.

For larger projects and special website requests, please send us a quotation Request, and we will set up a meeting to discuss your requirements, and we will set the price according to our agreement. 

Why is it important to do SEO?

SEO or search engine optimization is the method and effort to rank well in the organic search results of search engines.

Google, the most common search engine, uses an algorithm to return relevant pages linked to the search. By getting exposure on Google, you can increase your website’s organic traffic, increasing conversion rates.

The simple answer is that if you’re not visible, you don’t exist. There are lots of searches every day, and by using SEO, you can get traffic that you would otherwise miss. Most people who search click on a link on the home page.

That means you can reach your customers better if you appear on the first page of search results. In addition, a high ranking creates more credibility for your business, as the first ranking is relevant to Google and other consumers.

SEO Checklist

1. Choose keywords. Start by choosing keywords relevant to your content and the audience you want to find for it so there is little competition in the search results.

2. Title tags and meta description files Ranking in search results determines how many people find your page and how your content is presented there. You can control this in your publishing tool by writing clear, relevant, engaging, and engaging title tags and meta descriptions with keywords at the beginning.

Keep an eye on the maximum length, which changes occasionally to avoid truncated text. Limiting the title to around 50 characters and the description to about 150 is safest. If you do not enter a title tag or meta description, the title and description of the text will be used as a presentation in the search results. If this is the case, ensure the search engines optimize them similarly.

3. Organise the text. Keep it short (at least 300 words) and organize the content for optimal digital reading. Subheadings are mandatory, and bulleted lists or fact boxes are good ideas for your readers to create more landing points. Ensure the keyword is included in the first paragraph, in the center headings, and elsewhere in the text.

4. Remember links. The web is full of horrific examples of incomprehensible link text. Make sure that page links are clear, readable, and contain keywords. Feel free to link to relevant pages on your or someone else’s site, too – the link text is descriptive, attractive, and delivers what it promises.

5. Describe your photo. Img-1.jpg says nothing about the image; instead, it is named after what it represents. Avoid numbers and include keywords. You can also tell search engines what your image represents by adding an alternative description (alt text) that includes keywords in your publishing tool.


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